The economy has everyone skittish about three-letter acronyms, but you know in your gut that it’s time for your organization to get real with SOA. Practicality is the siren call of the day and initiatives that are strategically grounded and deliver in the short term seem to win both the hearts and minds. Your organization has invested in the foundational infrastructures and the initial projects have delivered value and deepened the understanding of what it’s going to take to pull this off on a larger scale. It’s clear to you, and a few others, that a project-by-project approach is the slow way to nowhere and you are concerned that if SOA doesn’t pick up some momentum and reach critical mass, it’s going to be lost in the past like so many other should-have-been, could-have-been initiatives and technologies. Join this lively session to understand how to transition from a project to an enterprise-based approach to SOA, without even having to whisper the letters S-O-A. Follow in the footsteps of other leaders who have collaborated effectively to identify their company’s target operating model and bridge strategy making to strategy execution. SOA a critical enabler to thriving during dynamic times and by leading up, across, and down your enterprise, demonstrating progress each step of the way, you can ensure that SOA efforts are strategically aligned and adopted by leaders at all levels of your organization. By the time this session is over, you will have practical tips and a renewed sense of purpose necessary to welcome your organization back to an SOA that is ready for prime time.